As an essential part of the fitness cycle, Lifetime created a recovery program called The Zone for club members to access. This concept provides on-site fitness evaluations, merchandised supplements, and most importantly advanced recovery treatments.

Burn Mantra was hired to design the check-in vestibule, a transitional area before entering the practitioner’s rooms. Here, members are greeted, products can be purchased and initial consultations can take place.

In keeping with the Lifetime luxury brand positioning, the design leans into a natural, spa-like feel with a few industrial elements to reference the cutting-edge technology being offered.