Known for their inspiring dolls with empowering stories, Our Generation is one of Battat’s top toy lines, worldwide.

Burn Mantra was asked to design an immersive OG doll and accessories experience, within a new Moustakas store location in Athens, Greece.

The solution is a theatrical composition of elegant chandeliers, classic archways and antique furniture illustrations punctuated with pink and heart patterns. A glam salon, tent hideaway and ice cream truck in the park, set the stage for photo opportunities and in-store events.