Leading health provider Optum, created a mobile program offering an easy, convenient way to get care and general health screenings including mammograms. The Optum marketing team engaged Burn Mantra to design the bus interior.

The solution is bright and professional, leveraging the brand’s vibrant orange against a white and wood-tone palette. The guests’ journey begins at the front of the bus, with ample space for waiting and pre-consultation. A sculptural approach to the breast cancer ribbon is featured in the hallway that leads to the private exam rooms.